Within CROSSINNO project training materials were developed in order to concretely stimulate collaboration (cross fertilization) between cultural/creative enterprises, cultural engines and SMEs. It is therefore extremely transversal and in full coherence with the concept of creativity, depending on the point of view from which it is received, usable free of charge by each of the subjects involved.
We advise you to start from the material contained in the folder "Get rid of the box: Business, culture and creativity as factors of identity and development", to go beyond the known motto "think outside the box" and always keep in mind the the importance of having "creative trust", of practicing creativity constantly and training one's creative potential. With this approach, it will be simple and exciting to deepen the topics covered, which range from the deepest sense of the connection between SMEs and creative cultural enterprises, to the methodologies and tools to innovate thanks to this connection.
Once aligned on the value of collaboration, you can move on to some methodological insights, accompanied by interesting examples, exercises and tools to “really” cross fertilize and work on new ideas and new products with method and result orientation. Here the file entitled "Cross-fertilization for new cre-active connections: how to do it?" Is for you: the material is full-bodied, but extremely concrete and easy to apply. The interludes represented by the case studies and good practices that you find among the various tips, suggestions and exercises allow you to better focus your attention on the possible results of group work.
The material available is then enriched by a rich collection of other case studies, entitled "How do others do it? selected case studies, for new ideas and creativity insights": these are the cases that were presented during the events organized within the framework of WP4 of the CROSSINNO project.
To live or review the events mentioned above, find the recorded videos in the WP4 Crossinno Events folder:
The whole is completed by an interesting document with links and useful references for further information, research and curiosities.
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